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Strategic partnership with ETOC, Romania

Venture capital; creating a Romanian online consumer electronics platform.

May 7, 2021. Saratoga Capital is please to

an online consumer electronics platform focused on the Romanian market. Having started as a software license reseller in 2019, the company has continued to expand its online sales to include other retail software, electronics and goods.


  • Official partner of Microsoft, ESET, Kaspersky and Bitdefender.
  • Scalability – within 2 years has already reached 21,000 recurring clients.
  • Proprietary AI technology platform – designed to be real-time adaptive to consumer demand.
  • Highly motivated and diversified young corporate, marketing and sales teams.

Transformative scalability into a major player on the Romanian market.

With a current offering of over 20,000 products, the company is developing a wider selection to meet ever growing consumer demand. The Romanian online marketplace is highly price competitive with customers demanding fast and efficient service, and almost immediate deliveries. License Hub is focused on younger customers, where online reviews through social media are an important component to sales generation. Resolving customer satisfaction issues is always critical in this market segment.

5-year organic growth strategy, designed to develop a highly competitive online sales platform for Romania with strong structural foundations, proprietary IP, and brand recognition.

Project Team

Steven M. Pepa, Director → bio

Mihai Lapugean, Principal and Project Leader → bio


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